Art direction
& graphic design.



Valeska.


Valeska is the second name of Lena, a 23-year-old woman with a lot of energy and an expert in bread. She opened her catering business and I was part of the creation process, together we took the photos, we did the art direction and everything around Valeska. Valeska represents both modern and classic in many of her dishes, but overall, in them is reflected her love for bread,

The idea of the violet dot starts from the forms in the world of cooking: dishes, cakes, bread, etc. All circular. That is why we decided to put it that circle as a seal to all the pieces.